Honda Motorcycle and Scooters India enjoy been planning for years, to enter the more top rate segment of motorcycles within the nation. The segment which for the time being accounts for roughly 8 lakh motorcycles, is dominated by Royal Enfield, who accounts for over 85% market fragment.
Bajaj tried to defend close on RE in this segment with the initiate of Dominar. They had aimed to fetch 15% fragment in this segment by strategy of Dominar. However that has no longer came about as Dominar monthly gross sales reasonable at about 1,000 fashions. Whereas RE gross sales are within the 55,000 fashions fluctuate.
Honda India has motorcycles within the 300 cc segment, the newly launched CB300R as an instance. However right here’s a CKD unit. In repeat to compete with RE and generate numbers, Honda knows they’ve to initiate a made in India bike with heavy localization. That is precisely what the firm goes to prevail in subsequent.
Over the following 18 months, HMSI will initiate a fresh made in India bike within the 350cc-500cc segment; to enviornment the could moreover of Royal Enfield. This new bike could moreover no longer be sold today Honda dealerships, the place Activa is also sold. As a replace, Honda will promote this new bike at their new top rate retailers known as Mountainous Wing.
The predominant Honda Mountainous Wing top rate bike seller used to be procedure up in February this 365 days. Honda has also formed a crew of 15 senior contributors, to miss the initiate of this new bike, as successfully as the enchancment of the new seller network. Over the following 18 months, Honda objectives to enjoy a network of 100 Mountainous Wing sellers across 22 Indian cities.
Other than selling the made in India Honda top rate bike, the Mountainous Wing model can even pay particular emphasis to better and more top rate bikes with dedicated gross sales, advertising and marketing, branding and after gross sales carrier enhance. This could perhaps moreover no longer be mixed with the mass market methodology the emblem for the time being uses available on the market / promo of the likes of Activa, CB Shine, and loads others.
At repeat, Honda has a portfolio of 6 top rate fashions which could be sold throughout the Mountainous Wing retailers. These contain the CB300R, CB1000R, CBR1000RR Fireblade, CBR1000RR Fireblade SP, Africa Twin and the GL1800 Gold Wing. Each of these bikes are within the neighborhood assembled, with parts imported from originate air of India. The brand new portfolio will contain within the neighborhood produced Honda bikes in repeat to make optimistic aggressive pricing in repeat to defend close on Royal Enfield and other world bike makers.
Where the head rate bike segment above 300-500cc is anxious, Honda targets double digit market fragment. Even supposing the firm’s important middle of attention could be on the Indian markets, following the introduction of BS VI emission norms, the firm also sees elevated opportunities when it comes to exports after 2023.
Provide –Financial Times